MAM goes NAS – what this means for photograpghers and videographers

In the world of videography and photography, managing media assets (ie. digital photos and videos incl. audio) can be a daunting task. With large amounts of data being generated and stored across multiple devices and platforms, it can be challenging to keep track of everything. Fortunately, media asset management (MAM) systems have emerged as a solution to this problem. In this article, we’ll discuss what a MAM system operating on a network-attached storage (NAS) device can offer to videographers and photographers.

First, let’s define what a MAM system is. A media asset management system is a software solution designed to help organizations manage and store digital media assets. These assets can include images, audio files, video clips, and more. A MAM system typically includes features such as asset ingestion, metadata tagging, search and retrieval, and asset distribution.

Now, let’s focus on the benefits of a MAM system operating on a NAS device.

  1. Centralized storage – A MAM system operating on a NAS device provides a centralized storage solution for all media assets. This means that all data is stored in one place, making it easy to locate and access. With a NAS device, data can be accessed from any device on the same network, which is particularly useful for teams who need to collaborate on projects. Having a central location for all media assets also means that backups can be easily performed, which is critical for safeguarding valuable data.
  2. Quick access to data – One of the major advantages of a MAM system is the ability to quickly search and retrieve media assets. When a MAM system is operating on a NAS device, this process is even faster since the data is stored locally. This means that videographers and photographers can quickly access the media assets they need, regardless of where they are working from. This can be particularly useful for teams who need to work remotely or need to quickly access media assets on the go.
  3. Efficient collaboration – Collaboration is key in the world of videography and photography. A MAM system operating on a NAS device can facilitate collaboration by allowing multiple users to access the same media assets at the same time. With a MAM software on a NAS device, teams can work on the same project simultaneously, without having to worry about version control or data conflicts. This can greatly increase productivity and efficiency, allowing teams to complete projects faster.
  4. Enhanced security – Media assets are valuable, and protecting them is critical. A MAM system operating on a NAS device can offer enhanced security features such as user authentication and access controls. This means that only authorized users can access the data, reducing the risk of unauthorized access or data breaches. Additionally, a NAS device can provide RAID protection, which ensures that data is not lost in the event of a hard drive failure.
  5. Scalability – As the amount of media assets grows, so too does the need for storage. A MAM system operating on a NAS device is highly scalable, meaning that storage capacity can be easily increased as needed. This means that videographers and photographers can continue to store their media assets without worrying about running out of space. Scalability is also useful for teams who need to expand their storage as they take on more projects or clients.
  6. Cost-effective – Storing media assets can be expensive, especially when using cloud-based solutions. A MAM system operating on a NAS device can be a cost-effective alternative. Not only are the upfront costs lower, but the ongoing costs of storing data are also reduced. With a NAS device, data is stored locally, meaning that there are no ongoing costs associated with cloud-based storage solutions.
  7. Customization – Every videographer and photographer has unique needs when it comes to managing their media assets. A MAM system operating on a NAS device can be customized to meet those needs. This can include adding custom metadata fields, creating custom workflows, and integrating with other software tools. Customization can greatly improve efficiency and productivity by streamlining the media asset management process.
  8. Streamlined workflows – A MAM system operating on a NAS device can greatly streamline workflows for videographers and photographers. With features such as automated metadata tagging, media ingestion, and search and retrieval, tasks that would normally take hours can be completed in minutes. This not only saves time, but it also reduces the risk of errors and omissions.
  9. Improved organization – Media assets can quickly become disorganized, making it difficult to find what you need. A MAM system operating on a NAS device can help improve organization by allowing users to easily categorize and tag media assets. This can include adding metadata such as keywords, descriptions, and project names. By keeping media assets organized, videographers and photographers can quickly find what they need, improving efficiency and productivity.
  10. Better asset distribution – Sharing media assets can be a challenge, particularly when working with large files. A MAM system operating on a NAS device can greatly simplify the process of asset distribution. With features such as secure file sharing and FTP access, media assets can be easily shared with clients, team members, and other stakeholders. This not only saves time but also reduces the risk of errors and miscommunication.
  11. Increased productivity – Perhaps the most significant benefit of a MAM system operating on a NAS device is increased productivity. With features such as centralized storage, quick access to data, efficient collaboration, and streamlined workflows, videographers and photographers can complete projects faster and more efficiently. This not only saves time but also reduces the risk of errors and missed deadlines. By increasing productivity, videographers and photographers can take on more work and generate more revenue.

The Flow Media Asset Management software will soon be available to be used directly on QNAP NAS devices as the first (and only) solution on the market! This will offer a wide range of amazing benefits to videographers and photographers among others. With features such as centralized storage, quick access to data, efficient collaboration, enhanced security, scalability, cost-effectiveness, customization, streamlined workflows, improved organization, better asset distribution, and increased productivity, a MAM system can greatly simplify the process of managing media assets. As the amount of digital media assets continues to grow, it is becoming increasingly important for videographers and photographers to have an effective solution in place for managing their data. Flow MAM together with QNAP NAS will provide just that – an efficient, cost-effective, and scalable solution for managing media assets.

How do MAM systems differ from DAM systems?

In today’s digital world, organizations have a massive amount of digital content such as images, videos, audio, and documents that need to be stored, managed, and organized. With the increasing need for content management, two different systems have emerged, Digital Asset Management (DAM) and Media Asset Management (MAM). Both of these systems serve as a repository for digital content, but there are several key differences between them that make them suited for different purposes.

What is a Digital Asset Management system (DAM)?

A Digital Asset Management system is a software application designed to manage, store, and organize digital files. It provides a centralized repository for digital assets, making it easy to locate and access them. A DAM system typically provides users with a simple and intuitive interface to manage digital assets, including search capabilities, metadata management, and version control.

What is a Media Asset Management system (MAM)?

A Media Asset Management system is a software application designed to manage and organize media content, such as videos, images, audio, and documents. MAM systems offer similar functionalities as DAM systems, but they also have additional features specifically designed for media content. These features include editing, transcoding, and distribution capabilities.

Differences between DAM and MAM

  1. Purpose

The primary difference between DAM and MAM systems is their purpose. A DAM system is designed to manage digital assets, such as images, documents, and other files, while a MAM system is designed to manage media assets, such as video, audio, and images.

  1. Capabilities

Another difference between DAM and MAM systems is their capabilities. A DAM system provides basic functionalities such as storing, organizing, and retrieving digital assets, while a MAM system provides more advanced capabilities such as editing, transcoding, and distribution of media content.

  1. User groups

DAM and MAM systems are also designed for different user groups. DAM systems are typically used by organizations to manage digital assets that are used for various purposes, such as marketing, sales, and customer service. On the other hand, MAM systems are designed for media organizations, such as TV stations, production companies, and post-production houses, that need to manage and distribute large amounts of media content. However, MAM systems such as the Flow have adapted to better serve the needs of Prosumers (“Professional consumers”) or other target groups such as remote workers, photographers or Influencers. As an example of this is the new software from Flow Works that makes it possible to operate a MAM system directly on a NAS (Network Attached Storage device) from QNAP. This opens up new horizons for the market of MAM systems.

  1. Metadata management

Metadata management is another key difference between DAM and MAM systems. DAM systems typically focus on managing basic metadata, such as file name, date created, and file size, while MAM systems offer more advanced metadata management capabilities, such as support for custom metadata fields, metadata templates, and integration with third-party metadata management systems.

Benefits of a Media Asset Management system (MAM)

  1. Improved content management

MAM systems provide a centralized repository for media assets, making it easy to locate and access them. This helps organizations to improve their content management by reducing the time and effort required to find and access media content.

  1. Better collaboration

MAM systems provide a collaborative environment for media content creation and distribution. Teams can work together on media projects, share assets, and communicate with each other in real-time. This leads to improved collaboration, better communication, and faster content creation.

  1. Enhanced editing and transcoding capabilities

MAM systems provide editing and transcoding capabilities, making it easy to manage and distribute media content in different formats. This helps organizations to streamline their content creation and distribution process, saving time and reducing costs.

  1. Improved content distribution

MAM systems provide advanced distribution capabilities, making it easy to distribute media content to different platforms and devices. This helps organizations to reach a wider audience and improve their

content distribution strategies. The ability to distribute content in different formats and to different platforms means that organizations can reach a wider audience and increase their visibility.

  1. Better security and compliance

MAM systems provide a secure environment for media content management, ensuring that sensitive information is protected from unauthorized access. Additionally, MAM systems provide the ability to track and manage content usage rights, ensuring that organizations remain compliant with relevant regulations and copyright laws.


In conclusion, while both DAM and MAM systems serve as a repository for digital content, they are designed for different purposes and provide different capabilities. MAM systems provide enhanced functionalities specifically designed for media content, such as editing, transcoding, and distribution capabilities. These advanced capabilities, along with improved content management, better collaboration, and enhanced security and compliance, make MAM systems an ideal solution for organizations that need to manage and distribute large amounts of media content.

In today’s digital world, having an effective content management system is crucial for organizations to remain competitive. By choosing a Media Asset Management system, organizations can improve their content management, enhance their content creation and distribution capabilities, and ensure that their media assets are secure and compliant.

Green Tech concerns every organisation

Sustainability in the digital world is still a relatively unknown concept, but with recent global developments it is more important than ever. So called Green Tech is for many an abstract topic. While we talk about energy saving by using less lights or getting energy efficient household appliances, it may seem difficult to understand the magnitude of energy spent related to media asset management. Green tech is also not creating the momentum it deserves since there are many commercial actors in the market who make money on inefficient use of cloud storage or transferring large volumes of digital files and hence, do not want this topic to get attention. All digital assets consume energy partly by the storage that is used to store them as well as the energy needed to transfer, view or share them. For users, whether private persons (“prosumers”) or companies, this topic becomes increasingly more urgent as the number of digital assets continues to grow. Not only the amount of video, text and audio files increase, rich media in presentations or communications materials is the norm. What are we talking about with “digital assets”? Digital assets are every file, whether text, video, picture or audio. It therefore is a topic that concerns every organization or person working with digital material.

Flow Works has the solution for the future of media asset management

We at Flow Works spent a few years envisioning the demands of the future digital world and have a solution that saves your time, money and minimizes the use of energy and cloud storage. Our software gives you a complete set of tools for everything one might need related to digital asset management – and the best of it all is that it will save you time, money and energy! Digital asset management is no longer a topic for just professional media producers, news agencies, production houses and so forth – it is a topic for every organisation that works with digital material.


Cloud storage is a huge business. For companies selling digital storage, it is good business when customers have a high quantity of large files. Large files eat up a large amount of storage space that generates income. For the customer this quickly gets expensive and in addition makes it more troublesome to share, view or distribute the material since it requires a solid and strong Internet connection as well as processing power to work with large files. This is inefficient and expensive! The ideal solution is to optimize the size of each file by automated transcoding that requires no action from the user. Flow Works’ software includes exactly this, giving its customers a professional tool for viewing, editing and sharing digital media files (among numerous other fantastic features). When digital files are in an optimized format, then less cloud – and physical hardware space – is used. In addition, with our software only the necessary parts, which is the content intended for sharing or distribution, are transferred to the cloud while the rest of the file stays on local cost-efficient storages (physical hard drives). With all this we limit processing power in the cloud – ultimately optimizing cloud usage. All this matters since it is part of enabling an increasingly digitized world while being energy efficient and sustainable.


Blocking Internet lines for inefficient use related to digital media files is wasting energy and slowing down other functions that make use of the same Internet connection. Not to mention the frustration we all are familiar with when trying to view a video that is stuck due to upload issues. The optimized file formats that we can offer with our software are transcoding, or in other words pre-processing the file automatically to a minimal size and optimized format. With pre-processed formats and files, we only transfer a fraction of the original sources through Internet lines while still maintaining highest quality. This keeps the Internet line free while delivering content with ultimate speed. This also speeds up the overall media workflow up to 25 times compared to other online services, while at the same time capping down the download file sizes for collaboration and distribution partners. When sharing for example a video online, it not only consumes Internet line from the one sharing it, it consumes Internet for every single viewer. The quantity quickly becomes enormous. Sustainability in the connected digital world that shares digital material is strongly linked to minimizing the use of Internet lines.


Flow Works is ultimately a software company, operating its own professional media asset management software since 2005. Hardware is still the other part of the digital world and therefore we have customized our software to function on the operating systems of QNAP NAS devices. NAS devices are in other words Network Attached Storage units that instead of being connected to a computer are connected to a network. This makes it possible to access all materials safely and quickly, as well as enables an easy back-up system. When working with digital media files, QNAP NAS devices are the go-to solution. Now, with our Flow software customers can make the most out of their QNAP NAS. How? They can access all materials stored on their QNAP NAS device through our browser-based user interface that allows the user to view, edit, share and collaborate both internally and externally related to the materials stored on the NAS. It is as easy as it gets when talking about media asset management and offers both private persons as well as professional organisations a very simple way to get started with professional handling of digital files.

The technical superiority of this set-up lies in the optimized use of resources that shifts the system’s resources to parts of it that do the job better. The user does not have to care for the technical processes that are working in the background, but the user naturally benefits from all the upsides of this power-efficient technology. For the user it is in the long run more green, more cheap, more efficient and more hassle-free! Why waste any more time on complex systems that cannot do the job anyway nearly as professional as ours?